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9X is an Indian Hindi general entertainment channel based in Mumbai. It is owned by Zee Entertainment Enterprises. The channel was launched on November 12, 2007 in India. Launched as the flagship of the INX Network, 9X promises to provide world-class fiction and non-fiction programming and Bollywood films.

• Sale to Zee Entertainment Enterprises

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On 8 March 2010, it was revealed that Zee Entertainment Enterprises had made a bid of Rs 65 crore for 9X, who owe Rs 130 crore to creditors. The INX management is expected to pitch in with some money of their own to seal the deal with the creditors, who are expected to agree with to the deal. INX is then expected to spin off 9X, which will be taken over by Zee after a court approves the arrangement. After the 9X sale, INX will be left with just the music channel 9XM. On 20 April 2010, Zee Entertainment Enterprises confirmed that it had secured an in-principle approval from its board for acquisition of 9X, under a Scheme of Arrangement, subject to appropriate statutory and regulatory approvals. The board will meet again on 29 April to consider, the terms of the Scheme of Arrangement, including the share swap ratio, the appointed date, etc.

On 29 April 2010, ZEE Network's board of directors has approved the Scheme of Arrangement between ZEEL (ZEE Entertainment Enterprises) and INX Media, former owners of 9X.^[5] With the arrangement, 9X will exit INX Media and vested into ZEE Network, with a proposed acquisition funded by issuance of new shares by ZEEL to shareholders of INX. The share swap ratio has been proposed at 1 (one) equity share of Rupee 1/- each of ZEEL for every 71 (seventy one) equity shares of Rupees 10/- each of INX held by the shareholders of INX, as on June 30, 2010. ZEEL would also take over liability of Rs 60 crore. As of today, ZEE’s is priced at Rs 306 per share. 9X is expected to retain its current brand, despite being bought out by ZEE Network.